Peppered Steak With 5 Star Gourmet Steak Sauce recipe

YOU'LL NEED
SAUCE
½ diced tomato
some salt
some pepper
1 tablespoon dry sherry
2/3 cups tomato sauce
1/3 cups water
2 teaspoons paprika
some oil
PEPPERED STEAK
1 large rump steak, cut in half
4 tablespoons crushed peppercorn
1 egg
some fresh parsley



Instructions
Place the oil in the bottom of a saucepan.
Cook the diced tomatoes in saucepan on low heat.
Continually stir them.
Add pepper and salt early on in the cooking of the tomatoes.
When the tomatoes are nearly cooked add the dry sherry.
Now leave the tomatoes for 1 min so that all the sherry is absorbed in the tomatoes.
Add the tomato sauce and stir in and then add the paprika.
Add the water slowly so that the thickness is what you desire.
Serve on top of steak or as part of a fancy dish.

PEPPERED STEAK:

Beat the egg so that the yolk is blended in with the white.
Dip the steak piece by piece into the egg.
Then cover the steak with the peppercorns.
Place the steak onto high heat for 30 seconds each side and then reduce heat and cook until it is how you like it.
Once cooked place on a plate.
Generously pour the sauce over the steak and garnish with a bit of fresh parsley.
Serve and enjoy.

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Managing new-product development

The new-product development process highlights the important activities needed to find, develop, and introduce new products. However, new-product development involves more than just going through a set of steps. companies must take a holistic approach to managing this process. Successful new-product development requires a customer-centered, team-based, and systematic effort. "(Kotler, Marketing an introduction, Ch.8, Pg.242)

Idea screening

The purpose of idea generation is to create a large number of ideas. The purpose of the succeeding stages is to reduce that number. The first idea-reducing stage is idea sreening, which helps spot good ideas and drop poor ones as soon as possible. Product development costs rise greatly in later stages, so the company wants to go ahead only with the poduct ideas that will turn into profitable products. "(Kotler, Marketing an introduction, Ch.8, Pg.236)

Levels of product and services

Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the core customer value, which addresses the question What is the buyer really buying? When designing products, marketers must first define the core problem-solving benefits or services that consumers seek. "(Kotler, Marketing an introduction, Ch.7, Pg.200)

Products, Services, and Experiences

Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes athe basis upon which the company builds profitable customer relationships. "(Kotler, Marketing an introduction, Ch.7, Pg.199)

Selecting target market segments

After evaluating different segments, the company must now decide which and how many segments it will target. A target market consists of a set of buyers who share common needs of characteristics that the company decides to serve. Market targeting can be carried out at several different levels. Companies can target very broadly (undiffereniated marketing), very narrowly (micromarketing), or somewhere in between (differenteated or concentrated marketing). "(Kotler, Marketing an introduction, Ch.6, Pg.177)

Segmenting Consumer Markets

There is no single way to segment a market. A marketer must try different segmentation variables, alone and in combination, to find the best way to view athe market structure. Here we look at the major giographic, demographic, psychographic, and behavioral variables. "(Kotler, Marketing an introduction, Ch.6, Pg.168)

Psychological Factors

A person's buying choices are further influenced by four major psychological factors: motivation, perception, learning, and beliefs and attitudes. "(Kotler, Marketing an introduction, Ch.5, Pg.142)

Cultural Factor

Cultural factors exert a broat and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class. "(Kotler, Marketing an introduction, Ch.5, Pg.131)

Marketing Research

In addition to marketing intelligence information about general consumer, competitor, and marketplace happenings marketers often need formal studies that provide customer and market insights for specific marketing situations and decisions. Companies use marketing research in a wide variety of situations. "( Kotler, Marketing an introduction, Ch.4, Pg.101)

The company's microenvironment

Markenting management's job is to build relationships with customers by creating customer value and satisfaction. However, marketing managers cannot do this alone. Marketing success will require building relationships with other company departments, suppliers, marketing intermediaries, customers, competitors, and various publics, which combine to make up the company's value delivery network. "(Kotler, Marketing an introduction, Ch.3, Pg.65)

Marketing Planning

Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand. "(Kotler, Marketing an introduction, Ch.2, Pg.53)

Partner Relationship Management

When it comes to creating customer Value and building strong customer relationships, today's marketers know that they can't go it alone. They must work closely with a variety of marketing partners. In addition to being good at customer relationship management, marketers must also be good at partner relationship management. "(Kotler, Marketing an introduction, Ch.1, Pg.20)

Understanding the Marketplace and Customer needs

As a first step, marketers need to understand customer needs and wants and the marketplace withn which they operate. We now examine five core customer and marketplace concepts: (1) Needs, wants, and demands; (2) marketing offers (products,services, and experiences); (3) value and satisfaction; (4) exchanges and relationships; and (5) markets. "(kotler, Marketing, an introduction, Ch.1, pg.6)