Friday, December 12, 2008
Partner Relationship Management
When it comes to creating customer Value and building strong customer relationships, today's marketers know that they can't go it alone. They must work closely with a variety of marketing partners. In addition to being good at customer relationship management, marketers must also be good at partner relationship management. "(Kotler, Marketing an introduction, Ch.1, Pg.20)
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I agree to your post. Partner Relations Management is very important to small or big businesses. PRM is used to describe the methods and strategies for improving communications and relationships between other companies and their channel. Main reasons of this method include selling, commission, opportunity, marketing campaigns, inventory access, and other features designed to facilitate the relationship between manufacturers and others.
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