Friday, December 12, 2008
Marketing Planning
Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand. "(Kotler, Marketing an introduction, Ch.2, Pg.53)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment