Sunday, December 14, 2008
Managing new-product development
The new-product development process highlights the important activities needed to find, develop, and introduce new products. However, new-product development involves more than just going through a set of steps. companies must take a holistic approach to managing this process. Successful new-product development requires a customer-centered, team-based, and systematic effort. "(Kotler, Marketing an introduction, Ch.8, Pg.242)
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